Probably one of the most debated topics I've witnessed about Social Media is automation. Try sending out a tweet or status update and its likely you…

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…

Just over a week ago, I covered the importance of communication and preparation for your launch. Today I’ll cover the post-launch era of your Intranet…

Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What do they all…

There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…

Yo, man, there’s a lot of (organizations) out there flakin’ and perpetratin’ but scared to kick (accessibility) reality. “Jay, you’ve been doin’ all…

At Echidna, we’ve been asked more and more to build our clients an Intranet solution. Intranets are becoming an increasingly popular way for…

UPDATE July 2020: Cohesion is now Site Studio It’s official, Digital Echidna is part of the Acquia Cohesion Early Adopter Program and is now an…

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…