Happy Canada Day everyone! The Echidna office will be shut down tomorrow and hopefully most of you will be out enjoying the festivities (or just…

We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…

What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…

The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…

Last week, we celebrated (or Celebr8-ed in the parlance of the day) the launch of Drupal 8. We had cake, we had champagne, we had a couple of speeches…

It’s Christmas time and even though the thought of writing a wish list hasn't crossed my mind in years, this time around I decided I would. But this…

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…