The key to taking advantage of an opportunity is to be aware that the opportunity exists. If you don’t see it, it can be a challenge to be it, which…

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…

In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…

What makes training effective? Content is obviously the foundation, right? But delivery can be just as important. I’ve been given a lot of thought to…

Local businesses give a community its flavour. When you personally know the people behind the business or are buying local products and services, you…

I was worried we were going to be the digital equivalent of the Buffalo Bills there for a second! All kidding aside, I can’t express how grateful I am…

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…

If you know me, you know that I am on the road. A lot. I like to bring my particular brand of snapping and clapping to trade shows, events, and…