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Echidna Blog

We’re Down with UXC (Yeah, You Know Me!)

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…
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Echidna Blog

Website Design versus Function

When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two…
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Echidna Blog

Potluck Approach A Recipe for Success

On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…
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Echidna Blog

Hurry Hard - Hitting the Button for Project Success

The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the Western Fair District are currently hosting…
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Echidna Blog

Open Data Offers a World of Potential

Tomorrow marks International Open Data Day, an annual celebration of open data all over the world. As a company that wholeheartedly embraces open…
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Echidna Blog

Hardly a Slacker: Slack and Accessibility

We often fall into the habit of focusing on broadcasting information when we discuss accessibility: how can we ensure our message is accessible to the…
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Echidna Blog

Accessibility Matters - Exploring the Hows and Whens of Alternative Text

The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a…
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Echidna Blog

Winning Web Solutions Requires a Team Effort

This evening, the Echidna team will be gathering together in a private box to watch our junior hockey team. It’s a great opportunity to leave the shop…
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Echidna Blog

Diversity - Weaving a Stronger Mosaic

What's the value of diversity? For us, it's been a natural part of our ultimate goal to build the best solutions for our clients. And how do you get…
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AI Generated Content

Weighing the Pros and Cons of AI-Generated Content

It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • Performance Ad Creative
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      • eCommerce Development
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      • MarTech Migration
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      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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