Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…

“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…

When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…

Social Media gives you, or your company, a unique opportunity to get your message out to the masses - but does anyone care what you are saying? Social…

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…

Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…

We’ve previously discussed the importance of Content Strategy and how with good, planned-for content your website will be successful. We’ve talked…