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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

The Perils of (Mis)Communication

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
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Accessibility Matters - Window Dressing or a Door to a Greater Commitment?

Any and all efforts to improve accessibility are appreciated -- but it's better when these highly visible accessibility efforts are more than just…
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The Cautionary Tale of Boaty McBoatface

If you've ever been on a large boat, you know that they're impressive wonders of technology. They can move impressively fast and they can carry a lot…
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Your Tweets - Who Can Can See What

Today's post and the accompanying downloadable graphic are inspired by a question I tend to get often - I don't understand who can see my tweets. I've…
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Northern Commerce & London Lightning Partner to Support London Humane Society

For Immediate Release: LONDON, ON – February 9, 2018 — London Lightning sponsor Northern Commerce has announced the Sunday, February 11 game will be…
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Why Support Level Agreements Can Help Insure Your Website’s Future

There’s an old adage that says something to the effect of, “you don’t need insurance… until you need it.” Whether it’s home or renter’s, auto, or life…
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Accessibility Matters - iAid Update

Last week I wrote about the iAid, using it as an example of a device which was overly complicated and less useful than existing low-tech solutions…
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Can an Online Community Be Profitable?

After hearing about the success of Facebook and other social networking sites, many people believe that they can jump on the bandwagon and cash in…
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What is Google Places?

When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…
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How to Reduce eCommerce Friction to Build Lasting Customer Relationships

Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
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