Don't Panic -- Canada's Anti-Spam Laws Simplified and Demystified
Don't panic. Though July 1st is fast approaching, we've got the key to unlock Canada's new anti-Spam legislation. It may sound daunting and you may…
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It's Never Easy Saying Goodbye
Digital Echidna has significantly benefited this summer from the incredible talents of our three co-op students who dove headfirst into work: Martin…
Northern Commerce Named Google Premier Partner Of The Year With Two Awards
LONDON, ON – October 21, 2021 - Northern Commerce, an integrated digital solutions agency for brands navigating digital transformation, has been…
Should You Be on Twitter? Absolutely Yes and Maybe No
Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No. It all depends on what you're looking to get out of it…
The RFP Ritual ... Should You Respond?
With more businesses using technology to purchase services, the Request for Proposal or "RFP" has definitely become a popular vendor selection tool. I…
Giving Back? How to Make it a Part of Who We Are
To misquote Lao Tzu, a journey of 472 steps begins with a single step. As Digital Echidna participated in today’s Stair Climb in support of the United…
Don't Believe the Hype
We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
Full Disclosure: Integrity in Writing
Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…
Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect
Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
Stumped for Ideas? Go Back to the Future for Inspiration
For some writers, staring at a blank screen can be intimidating. We’re always trying to stay at the vanguard of relevancy, but sometimes new ideas won…