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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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Echidna Blog

Walking a Book

It’s around 17 degrees Celsius in London Canada. The sun is out, there is a nice breeze. I walked to work this morning and logged my time into…
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LinkedIn Lessons About Asking the Wrong Questions

It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…
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Board Participation - Sometimes You Need to be the Willow

In woodworking, a board needs to be relatively rigid and strong enough to support weight. In organizations, that weight-bearing responsibility remains…
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AODA 2021 -- A Roadmap and Tools for Accessibility Compliance

Yo, man, there’s a lot of (organizations) out there flakin’ and perpetratin’ but scared to kick (accessibility) reality. “Jay, you’ve been doin’ all…
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DrupalCares Campaign Part of Groundwork for Post-Pandemic Success

As of today, #DrupalCares has raised $500,000, meeting its 60-day goal in just over 30 days. Nearly 150 businesses and organizations, along with over…
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