Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
How to Rock Your Conference Presentation
During the period of time when my immigration papers were being processed, I'd watch my Digital Echidna peers travel across North America and even…
An Open, Honest Talk About Procurement Improvements
Yesterday, Digital Echidna won a contract with the federal government as part of its Open By Default, open government campaign. We’re obviously…
AODA - Less Confusion, More Community
Twelve years in and the Accessibility for Ontarians with Disability Act still serves to confuse and confound many people. Where do I start? Will I be…
Faking Twitter? Like Eating a Bad Burrito Nothing Good Ever Comes from It
Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all…
Make Sure Your Site is Mobile to Move Your Business Forward
Is your site taking your business as far as it should? Without a mobile-friendly site, you may not only find yourself stuck in neutral, but -- as of…
(Rebuild) Roster Connects Local Talent to Business
Some of you may remember the old Six Million Dollar Man show, with its iconic opening narration that I’m going to paraphrase -- “we can rebuild [it]…
Does Your Business Yelp?
I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…
A 360-Degree Approach for an Accessible Path to Success
It's easy to pay attention to the big challenges that are right in front of our face, but to get a true view of the issue, you need to apply a 360…
Coming Through in the “Clutch” -- Three Ways We Strive for Continuous Improvement
Part of knowing where you’re going is understanding where you’ve been. At Digital Echidna, we feel a project launch is just a milestone in a much…