Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…

Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…

Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…

You can make the most elegant, relevance-based site search appliance possible -- but, still, sometimes you’re going to want to ‘game’ the system…

In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…

Tomorrow's arrival of the International Day of Persons with Disabilities marks an ideal time for all of us to focus on celebrating our diversity…

Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search…

It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…