If you're in the Web world, chances are you've heard the term API – but what does it mean? Many simply nod, smile, and move on to the next topic, but…

I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…

The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…

We all want validation. Whether it’s a numeric grade, a hearty thumbs-up, or a big green checkmark. This is especially important when you’ve got a…

This week brought a new, stable release for Smart Date 3.0.0. You're welcome to dig through the various Smart Date release notes to read up on all the…

Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…

Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…

It’s awfully quiet today at the Echidna office -- and that’s a good thing. All year long, this place is bustling with people putting in countless…

Probably one of the most debated topics I've witnessed about Social Media is automation. Try sending out a tweet or status update and its likely you…