After hearing about the success of Facebook and other social networking sites, many people believe that they can jump on the bandwagon and cash in…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…

Content, connections, commerce ( where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read…

Who We Are Echidna is a web development team, specializing in Drupal, with a track record of providing our clients with an exceptional experience both…

There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…