Smart Date 3.1 and Beyond
Today we made a stable release for version 3.1.0 of Smart Date, which expands the recurring date functionality by adding support for hourly or “by…
A Day in the Life of an Automated Tester
In web design, the developer is commonly considered the MVP of the team. After all, they make ‘the thing’! Few people consider just how many players…
Politically De-Motivated - Messaging Lessons from the Campaign Trail
How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…
We’re Down with UXC (Yeah, You Know Me!)
A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…
Caring or Opportunism? How to Do the Right Thing
There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
A Recipe for UX Success
Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…
Why Don't You Care?
In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…
Digital U for a Digital You 101 -- An Intro to Your Customers
So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to…
Choosing Your Own Adventure Can Lead to Business Growth
When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…
Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom
It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…