Reimer's Campaign a Net Gain for Social Networks
I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…
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Echidna team braves London snowstorm
Even Mother Nature could not stop the Echidna team from celebrating our successes over the last year. Many changes have happened; we moved to a new…
5 Steps To Create An Effective Chatbot Experience
In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…
Building Stronger Student Relationships: Omnichannel Tactics to Boost Engagement and Recruitment
Need to Know Post-secondary institutions are competing for a small, selective group of students, making it essential to highlight their strengths to…
When I Upgraded To Drupal 8, This Happened
Years ago when I first started working at Digital Echidna, we updated this stand-alone blog site, Thoughts On All Things Digital, to Drupal 8 from an…
Walking a Book
It’s around 17 degrees Celsius in London Canada. The sun is out, there is a nice breeze. I walked to work this morning and logged my time into…
Take Two Tablets and Call Me in the Morning
Technology has changed how we interact with the online world, and many segments have seen a revamp or shift in how we do things. Some notable mentions…
Social Influence - Would someone please explain what it means?
Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…
The Five Ps to Put Higher Ed Enrollment on a Pathway to Success
With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…
Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect
Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…