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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
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Experiencing the Web as a Near Totally Blind User - First-Hand Accessibility Part I

I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…
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There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…
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One of our key foundational principles here at Digital Echidna is a desire to always be learning and continuously improve. One of the best ways to…
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This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…
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Guest Author: Tushar Varshney Adobe Solutions Architect, Northern Adobe gave the analytics world the best fall gift there could be, a new capability…
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2014 – The Year that Will Be

Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing social success stories…
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Eleven Steps to Help You Effectively Address and Resolve Online Accessibility Issues

While productive communication is a two-way street, the path can sometimes get rough – especially when you're dealing with potentially contentious…
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Come to PodCamp London if you are curious about the latest trends in blogging, social media, social networking, podcasting or video on the net. The…
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