Over the past couple of weeks, we've certainly experienced the “best” that a Canadian winter has to offer. Whether that was enduring sub -30 wind…

In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…

My expectations about AODA and its real-life implementation may have been grounded in a frustrating reality lately, but a recent travel experience has…

Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…

Happy Canada Day everyone! The Echidna office will be shut down tomorrow and hopefully most of you will be out enjoying the festivities (or just…

On Sunday night, we brought in the sandwich boards and closed the Digital Echidna door. London's second combined Culture Days/Doors Open event came to…

What's the value of diversity? For us, it's been a natural part of our ultimate goal to build the best solutions for our clients. And how do you get…

To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Now, I’m sure John Hughes…