One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

It's one thing to get noticed. What you do after that is what differentiates you from being a solid partner that can be counted on or merely a good…

Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a…

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…

We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s…

A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…

The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…

Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…

My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…