Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…

At Digital Echidna, we're committed to open-source technology. In particular, we're proud of our standing as Southwestern Ontario's leading Drupal…

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…

If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy"…

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…

Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…