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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Flash and Your Target Audience

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…
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So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
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Digital Echidna has been working with a number of partners on a project called the Canadian Writing Research Collaboratory (CWRC), a project that…
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How to satisfy users and internal stakeholders

One of the biggest challenges we face in projects is balancing the needs of the users with those of internal stakeholders. In an ideal world, we’d…
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Even More Lessons From the Fringes

When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…
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I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
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Welcome to the Hallway Track, A New Approach to Conferences

I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…
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One of the perks of working in technology, is that it lends so many tools that allows us to connect with our colleagues and clients from anywhere in…
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They’re nice words -- but you may hear an echo if you say them because too often they ring hollow in our society. Today is the International Day of…
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