“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…

To misquote Lao Tzu, a journey of 472 steps begins with a single step. As Digital Echidna participated in today’s Stair Climb in support of the United…

We often fall into the habit of focusing on broadcasting information when we discuss accessibility: how can we ensure our message is accessible to the…

So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to…

Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most…

Healthcare providers are increasingly expected to satisfy people's desire for quick and easy access to information – but in filling that prescription…

We got a bit of snow in London today. Nothing blizzard-like, mind you, but more than enough to make it tough to get around. Walking to work, I…

It goes without saying, but content that's complemented with visuals can dramatically improve its look and feel, not to mention its ability to attract…

We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…