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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Content Matters: The Peril of Prioritizing Style Over Substance

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…
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Echidna Blog

If You’re Going to Hitch the Corporate Bandwagon, Make Sure It Goes to the Right Place

If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…
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Echidna Blog

Intranet Introspection: How to Keep Your Project On Track Once It Has Left the Station

Last week I covered some pointers on the bid process and how to ensure you get the right vendors coming to the table. Now let’s cover the start of…
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Echidna Blog

Confusing Web Terms!

It’s no surprise to most that when you enter the world of websites, you’re entering a world with an entirely new language. Whether you’re a manager in…
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Echidna Blog

Entropy is Inevitable, Expending Energy -- Yours or Ours -- Can Delay the Chaos

Labour Day weekend is kind of that last kick at the ol’ relaxational can for summer. Today, the kids are off to school and, as Andrew mentioned last…
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Black Friday & Holiday Marketing: 12 High Impact eCommerce Strategies to Start Preparing Now

The question on everyone’s mind: “why am I reading about holiday marketing strategy when it’s still beach season out?” Because the time between now…
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Echidna Blog

Supporting the Next Generation of Problem Solvers

That transition from the educational environment to the work world can be daunting. It's one thing to understand the theory behind a concept; it's…
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Echidna Blog

The Five “Be”s of Crisis Communication

At the best of times, working from home can create communication and isolation challenges. Management must be mindful of including remote workers and…
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Echidna Blog

Drupal Development in London Ontario

If you've ever been to the top of One London Place and looked out, you can see why we're called The Forest City. At the ground level, it's easy to…
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Echidna Blog

The Dawning of the Age of Honesty

People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
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