Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

“Collectively, we started to change the face of disability employment in the province of Ontario.” I’m not one given to hyperbole, but this comment by…

I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…

They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…

Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…

Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…

A few of us over the years on this blog have pulled out the old “a rising tide lifts all boats” adage. There’s a reason why axioms like this exist --…

There are a variety of ways to facilitate online donations that don’t involve intrusive pop-ups or cluttering up the homepage. This is where…