So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…

People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…

Healthcare providers are increasingly expected to satisfy people's desire for quick and easy access to information – but in filling that prescription…

The "G"-Unit are at it again. No, not the Queens-based hip-hop crew, but rather the geriatric dancers in London's Waverley retirement residence who…

Whether you're developing your site on your own, or maintaining one that's been developed on your behalf, it's always good practice to regularly test…

When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…

Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…