Our EOS Journey To Date: 5 Things To Know
Last week, the management team participated in their last EOS® planning session, thus ending our two year engagement with implementer, Preston True…
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Digital U for a Digital You -- A Beginner’s Guide to APIs
If you're in the Web world, chances are you've heard the term API – but what does it mean? Many simply nod, smile, and move on to the next topic, but…
Sage Social Business Advice from an 11-Year-Old
My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…
Creating Effective Online Presentations
Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…
Are You There, Blog? It’s Me, Corporate
Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…
Don’t Just Launch ‘Em and Leave ‘Em - Ongoing Support is Key
Last week, I shared my thoughts on the value of a foundational part of our support structure -- service level agreements. Today, I want to give you…
Don't Cry Beige to Meet an Artificial Content Schedule
What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…
The importance of human accessibility testing
It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…
The Power of Generative AI: Insights from Salesforce Connections 2024
Authored by Sarah Kraushaar, Account Director A couple of weeks ago, I had the opportunity to attend Salesforce Connections in Chicago. If you've been…
Everything Old is Marketed as New Again
Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…