eCommerce Statistics and Consumer Trends for Black Friday 2021
Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…
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How to Receive an Accessibility Complaint
In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…
The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
Email Clients and Best Practices – Canada’s Anti-Spam Laws Simplified and Demystified
The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…
Who Needs to Know? Communicating to Scale
Effective communication gets exponentially more challenging the larger your team. When you’re working with a handful of people in an office (or…
Kicking Off a Month of Accessibility By Putting Ability First
For a few years now, Digital Echidna has put accessibility at the fore of everything it does. And with the Ability First Champion Awards less than a…
Everything Old Needs New Again
On a day where we welcome students from Fanshawe College for a tour of our facilities and a little chatting about the future, it's the ideal time to…
A Day in the (Possible Future) Life
Today was Take Our Kids to Work Day -- an opportunity for Grade 9 students to spend the day with their parent, family member, volunteer, or family…
Developing Tools to Keep you Organized
“I’m really busy right now.” Or… “I’ll get to that when things slow down.” The thing is, things never really do slow down, do they? There may be odd…
A Persona I Could Learn to Love
There’s an old adage about how you can’t teach an old dog new tricks. I’ve never been a fan of that term -- and not just because there’s a little more…