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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Is New Always Better? Keeping Accessibility Simple

KISS -- 'Keep it simple, stupid' -- it's a well-known adage. And it's one that should be remembered when approaching accessibility. When considering…
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A 360-Degree Approach for an Accessible Path to Success

It's easy to pay attention to the big challenges that are right in front of our face, but to get a true view of the issue, you need to apply a 360…
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Digital Echidna’s President Nominated for IABC Outstanding Communicator Award

First off, I want to say how honoured and humbled I am to be nominated for the 2017 Outstanding Communicator Award, to be handed out tonight by the…
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Are You There, Blog? It’s Me, Corporate

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…
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Quality, Not Quantity, Should be the Focus

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
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Me Comprenez-Vous? AODA in French

I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…
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For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
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How to Avoid Any Post-Launch Jitters with a Support Agreement

Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…
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Intranet Introspection: Starting on the Right Foot

At Digital Echidna, we have a long and successful history of working with enterprise-level clients, especially in the healthcare and educational…
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3 Key Ways to Foster Retail Loyalty in 2023

Explore the top customer retention strategies from Retail’s Big Show, NRF 2023. Retail’s Big Show, NRF 2023, is a chance for retailers from across the…
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