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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

How Rick Springfield Predicted the Future of Internet Commerce in the Year 1983

Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most…
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Echidna, a Creator or a Configurator?

Last month, Resolution - another awesome web firm in town - posted a blog titled "Creator or Configurator". Full post here The premise of the post is…
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However objective and empathic a designer or developer is, his or her own life experiences and needs will always determine what he or she designs and…
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Top 10 Signs That You Work at Echidna

Well, it's May twenty-ten and I've been working at Echidna for over a year now - time really does fly when you're having fun! Over the past year I…
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Reviewing, Reporting, Communications - Six Foundational Items that Transcend All

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…
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Snowstorm Lessons: Clearing a Path to Success

We got a bit of snow in London today. Nothing blizzard-like, mind you, but more than enough to make it tough to get around. Walking to work, I…
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Hindsight In 2020 - New Ways to Do Business Powered by the Consistency of Change

Early morning on Mar. 14, 2020, I boarded a flight at the Erik Nielsen Whitehorse International Airport after four wonderful days in one of Canada’s…
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Fake the Social Media Funk and Your Digital Nose’ll Grow

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
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Are You There, Blog? It’s Me, Corporate

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…
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Getting Real About Content Marketing

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…
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