Fanshawe Students Deliver Success for Local Businesses for Fifth Year
Need to Know Northern's fifth Digital Marketing Challenge for Fanshawe College marketing students has concluded for another successful year. Our team…
Expressing Our Gratitude for All Who Have Helped Us Grow
We’re number (two-hundred-and-forty) one! Earlier today, Canadian Business and Maclean’s released its 30th annual Growth 500 list, and we’re proud to…
Don't Let Coke's Experience Hijack Your Campaign Efforts
Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…
Do You Have a Facebook Plan?
Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses…
Providing Examples, Removing Barriers to Opportunities Key to Inclusivity Efforts
Earlier this week, I was watching 60 Minutes and they presented a segment on some initiatives that some organizations are working on to close the sex…
Why Drupal is the Best Content Management System for Higher Education Websites
Managing a university or college’s entire web presence, website content, and website compliance with standards and accessibility across an entire…
Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
Have you been Phished?!
So, like most things that are considered cool sh!t or all that and a bag of chips, there's always the unruly people out there trying to spoil all the…
Guidelines on Guidelines - Official Does Not Have to Be Ostentatious
Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of…
How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact
For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…