Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
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Want Better Business Writing? Go Window Shopping
Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…
Northern & Fanshawe College's Co-Funded Partnership Supports 15 Local Businesses
For Immediate Release: London, ON — April 20, 2021 — In January of this year, London-based agency, Northern Commerce, and Fanshawe College announced…
Accessibility – No Need to Accommodate
I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…
Accessibility Matters - Window Dressing or a Door to a Greater Commitment?
Any and all efforts to improve accessibility are appreciated -- but it's better when these highly visible accessibility efforts are more than just…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Walking a Book
It’s around 17 degrees Celsius in London Canada. The sun is out, there is a nice breeze. I walked to work this morning and logged my time into…
Navigate the 3-Key Phases of BFCM: Expert Strategies for eCommerce Success
Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…
AODA and You: Turnabout and Fair Play
Thinking Ability First is not just about looking past physical and mental limitations, but it's about expanding everyone's horizons. Earlier this…
Kicking Off a Month of Accessibility By Putting Ability First
For a few years now, Digital Echidna has put accessibility at the fore of everything it does. And with the Ability First Champion Awards less than a…