Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…

Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…

For many people, Labour Day not only marks the end of the summer, but the start of the "year." After all, for a quarter of our lives, we head back to…

Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…

It may be impossible to predict the future, but by understanding the fundamentals you can lay the ground work to succeed no matter what comes…

Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way…

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…

We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…

Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…