Beyond Disabilities: The Business Opportunities of Web Accessibility
If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
Stylebot Me! (and Web Accessibility)
I recently read an article on Mashable.com talking about “Stylebot”. Stylebot is an extension of Google’s browser, Chrome, and allows you to access…
Accessibility Matters - Empathy from Exposure
To know the right solution, you have to know the 'right' people, which makes exposure to those who people who benefit from accessible design integral…
The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
Only “You” Can Cut Through Advertising Clutter
When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…
Experiencing the Web as a Near Totally Blind User - First-Hand Accessibility Part I
I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…
Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through
You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
Growing A Local Customer Base Through Twitter
Is your Businesses interested in growing its local customer base - Advanced Twitter Search can be a powerful tool that many aren't using. Several…
Digital transformation requires a north star. Ours is Commerce.
The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.
How to Receive an Accessibility Complaint
In my prior post I discussed the forbearance required of accessibility complainants. I will now cover the other side of the coin: the response I'd…