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Echidna Blog

The ROI of CSR is More than Dollars, it’s About a Sense of Community

Tonight a few Echidnas will be “attending” the Pillar Community Innovation Awards, celebrating some of those individuals and organizations who have…
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Echidna Blog

Sharing Stories Using Their Own Words

The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…
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Echidna Blog

Five 'Actual' Blog Writing Mistakes

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
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Echidna Blog

Don’t Find Your Voice. Refine It. Your Brand Should Not Be a Costume

Last night was Hallowe’en. Kids and adults alike dressed up, affected new mannerisms and appearances, and enjoyed the evening. And, at the end of the…
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Echidna Blog

Where Can You Find Success? Just "READ"

While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow. A couple of Echidnas were at…
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Echidna Blog

News Update: Digital Echidna Expands its Natural Habitat in Downtown London

While the echidna may be exclusive to Australia, its Canadian cousin – London, ON-based digital marketing agency Digital Echidna – is expanding its…
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Echidna Blog

Why It's Essential to Put Your Business in the Palm of Your Customers’ Hands

There are businesses out there that treat mobile is an afterthought. At best, they'll provide a stripped-down version of their main site for use in…
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Echidna Blog

Full Accessibility in Ontario? It's Going to Take a Lot of (Already Delayed) Work

The impending arrival of a key deadline for Ontario's Accessible Employment Standard offers us a perfect opportunity to remember that if we want to…
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Echidna Blog

London's Future and its Tech Sector are the Business Achievement Awards' True Winners

Tonight, some of London's finest companies will be recognized at the London Chamber of Commerce's Business Achievement Awards. The cheesy thing to say…
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Echidna Blog

Ask Echidna: Delivering Bad News

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
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