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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

5 Steps To Create An Effective Chatbot Experience

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…
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Reviewing, Reporting, Communications - Six Foundational Items that Transcend All

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…
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Microvolunteering Online

Have you ever wanted to volunteer, but just couldn’t find the time? We lead busy lives, work 10 hour (or more!) days, sit on multiple committees and…
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Accessibility Matters - Technology's Promise Must Be Augmented by Humanity's Will

Today is the United Nation's International Day of Persons with Disabilities. Its theme, this year, is " Sustainable Development: The Promise of…
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AODA and You: Staying Compliant

So… now what? Earlier this year, we did a four-part series (see links at the bottom of this article) on how to ensure your Website meets the standards…
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Are You Creating Unintentional Barriers to Accessible Employment?

I’m currently on the train, en route to Toronto to participate in a meeting of the Employers’ Partnership Table -- a group of various businesses and…
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Some "Friendly" Advice About Accessibility and Inclusion

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
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The Language of Violence

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
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Opportunities And Awards Abound At Acquia Engage 2019

We’re packing our bags and getting ready for the annual Acquia Engage conference, this year in New Orleans. Acquia Engage brings together hundreds of…
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A View from the Fringe Shines Light on the Need for Reflection

Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…
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