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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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18 Must-Have UX Features for Every eCommerce Store

The goal of every eCommerce website is simple on the surface: drive more sales. There’s a lot that goes into making that a reality. One of the most…
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Twitter’s Pinocchio Theory

The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…
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The Potential Cost to Business of Ignoring Accessibility

From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
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Welcome to the Hallway Track, A New Approach to Conferences

I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…
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How Do I Know If My Website is Drupal?

You inherited the company website when you started the job and aren’t sure what technology it uses. Or, maybe a competitor site looks slick and you’re…
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People Are Talking About My Business On Twitter - Now What?

Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it? Twitter is much more than a broadcast…
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Intranet Benefits? How About a 25 Per Cent Productivity Boost and Engaged Employees?

It would seem intuitive that the more people talk, the more information gets shared, and the more involved your employees would feel, right? A well…
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Face Time, Not Just "FaceTime" Improves Accountability, Understanding

In our digitally focused world, it's easy to fall in love with the convenience and immediacy of digital communications. And while communicating…
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How To Make Working From Home Work

In light of recent events and to support the health of our 80-plus member team, earlier this week Digital Echidna implemented a temporary all-staff…
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The Best of the Season to You and Yours

I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…
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