iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
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Why Do Consumers Take To Social Media to Voice Their Problems?
If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its…
Unwrapping Echidna’s Christmas Gifts
Over the next week or so, we'll be recapping the year that was, but today we wanted to extend our warmest wishes for the Christmas season. We are well…
A Brand New You? Not Necessarily
You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…
eCommerce Statistics and Consumer Trends for Black Friday 2021
Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…
Preserve Universal Analytics and GA4 Data Before the Deadline
Need to Know Access to historical Universal Analytics data will end on July 1, 2024 Businesses that wish to save their UA data need to choose a route…
Obama and the Internet
Raising campaign funds in excess of $639 million with the average donation of just $86 would have seemed impossible only four years ago. But this is…
Content Matters: The Peril of Prioritizing Style Over Substance
Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…
Opening the Book on Closed Captioning!
We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…
We've done it again!
After receiving London’s Featured Company award just a month ago, Echidna Solutions has done it again! We’ve been awarded an Interactive Media Award…