Your Voice; Your Foundation
There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…
Northern Commerce Acquires Digital Echidna
For Immediate Release: London, ON — July 31, 2020 — Two of North America’s leading digital agencies, Northern Commerce and Digital Echidna, have…
Investing Locally, Internationally to Be the Best
Today we were named by Washington-based B2B research and review firm Clutch as one of Canada's top web development agencies. The same organization had…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
Obama Administration Rolls Out 'White House 2.0'
The Obama administration’s recently launched official Flickr photostream was just the beginning. On Friday, the tech-savvy administration announced…
Damage Control 101 - What to Do
As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
Fun, Factual, Focused -- How to Write Headlines that Matter
You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the…
Humans only please ...
In today’s world of excess spam and "bot" (robot) traffic, one line of defense is using CAPTCHA. CAPTCHA ( Completely Automated Public Turing Test to…
Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers
There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and…