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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Is Social Media Automation Good For Business?

Probably one of the most debated topics I've witnessed about Social Media is automation. Try sending out a tweet or status update and its likely you…
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Echidna Blog

Are You Heading for a Network Crash?

I think many people understand the power of networking, and in today's economic environment the need to embrace this activity has become even more…
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Trolling Through the Muck Can Lead to Business Gold

Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…
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Accessibility Can’t Just be Lip Service; Words Must Have Weight

They’re nice words -- but you may hear an echo if you say them because too often they ring hollow in our society. Today is the International Day of…
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Window-Eyes' Shutting Causes Challenges, Changes for Users

Last week marked the end of a long-standing text-to-speech engine, Window-Eyes. More than two decades after its creation, this commercial screen…
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Echidna Blog

The Five “Be”s of Crisis Communication

At the best of times, working from home can create communication and isolation challenges. Management must be mindful of including remote workers and…
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Opening the Book on Closed Captioning!

We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…
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Compassion, Consideration Key to Communicating in Our COVID-19 World

Last week the world changed under our watch. New developments arrived almost minute-by-minute as countries around the world put in place measures to…
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Messaging Lessons from the Fringes

Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…
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Graphic showing Northern's logo above Project 3 and Freedom Marketing

Northern Acquires Freedom Marketing and Project 3 Consulting

Toronto, ON – March 4th, 2025 – Northern Commerce (“Northern”), a digital transformation consultancy, has completed the acquisitions of Freedom…
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