It’s an exciting time here at Digital Echidna. There’s a sense of anticipation for tonight’s big event -- the London Chamber of Commerce’s 35th annual…

I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…

Well. That was a heck of a 2020, hasn’t it? And while it may be tempting to just rush into 2021 and try to put the past year behind us, I think that’d…

Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…

With two elite post-secondary institutions in The Forest City, each year London graduates a steady stream of young talent. The question then becomes…

While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…

Siteimprove is a global software-as-a-service company that empowers website editors to continuously test, fix, and optimize the quality of content…

Late last week Google unveiled what they consider the future of online communication - "Google Wave". The service seems to combine Gmail and Google…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…