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Echidna Blog

The Value of Klout -- Digital Echidna Head2Head

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…
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Echidna Blog

Improving Site Performance: A Deeper Dive on Page Load (Part Two)

In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…
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Echidna Blog

It's time to focus your marketing efforts

Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to…
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Echidna Blog

User Experience and Mass Transit Websites: Planning a Better Experience

So, how do you know if your transit site is any good? In the first part of our series we talked about the importance of open source - how open data…
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Woman shopping on phone

Live Shopping: Revolutionizing the eCommerce Experience

What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…
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Echidna Blog

Puffery -- The 'Magic' Dragging Down Your Content Effectiveness

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
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Echidna Blog

Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom

It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…
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Echidna Blog

Accessibility – No Need to Accommodate

I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…
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Echidna Blog

Accessibility is a Journey - Long-Term Strategies to Keep You on the Right Path

The Jan. 1, 2021 deadline for AODA website compliance is fast approaching. Some may see it as an end to a 16-year effort; others appear to be treating…
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Echidna Blog

Precious Little to Celebrate for NDEAM - But Your Small Efforts Can Help

“Celebrating Disability Inclusion for More than 70 Years” the US department of labour site proudly proclaims. But for many on both sides of the border…
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Menu
  • Solutions
    • Digital solutions that deliver results.
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      • Paid Media & Digital Advertising
      • Email & SMS Marketing
      • Search Engine Optimization
      • Performance Ad Creative
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      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
      • Managed Services
      • Content Supply Chain
      • Digital Asset Management
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      • eCommerce Development
      • ERP & eCommerce Integrations
      • Custom Application Development
    • Data & Analytics
      • Tag Management
      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
  • Industries
    • Expertise in your industry.
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      • Omnichannel Retail
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    • Partnering with best-in-class technology platforms.
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