Twitter’s Pinocchio Theory
The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…
The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
If You’re Going to Hitch the Corporate Bandwagon, Make Sure It Goes to the Right Place
If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…
Northern Commerce Funds New Digital Marketing Competition at Fanshawe College
For Immediate Release: LONDON, ON – February 13, 2020 — This month, Fanshawe College is launching the Northern Digital Marketing Challenge, an…
The Digital Echidna Playoff Beard Grow Off
There is a fine tradition amongst Canadian hockey players and their fans of the Playoff Beard. The staff members of Digital Echidna have decided to…
A Season to Celebrate
Like Alvin, Simon, and Theodore once sang, "Christmas, Christmas time is near..." With four children at home, I can attest that it's "time for toys,"…
Echidna's Spring Migration to DrupalCon
We all know that Canadian Geese migrate south for the winter. But did you know that Canadian Echidnas are heading south in the early spring to attend…
Two Sessions Not To Miss At IslandoraCon
Drupal development firms often work with clients who are using Islandora to manage their digital asset repositories. So when Islandora 8 was released…
Try Blogging, Video-blogging or Social Media in 2011!
A recent article posted on StumbleUpon.com – gives 4 tips on “How to Market Really Boring Products” by James Adams. To me, this article was of great…