What Have You Done For Me Lately ...
Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre. This event was called "Hockey Night with Echidna" and we…
Faking Twitter? Like Eating a Bad Burrito Nothing Good Ever Comes from It
Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all…
A Not-By-The-Book Guide to Copywriting and Editing
I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development…
Dress for Success -- The Politics of Wearing the Right Message
The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…
Accessibility Matters -- Is Our Aim True?
Designing and developing digital products for everyone should obviously include persons with disabilities, but this is made challenging if the…
Echidna to Hit the Streets at the Play On Street Hockey Tourney!
This weekend Team Echidna takes part in the Corporate Division of the Hockey Night in Canada PlayOn 4 on 4 Street Hockey Tournament in London, ON…
Many Things Have Changed, But Our Canadian Pride Isn’t One of Them!
So where’s the giant inflatable igloo with the movie? As we celebrate our 151st year of Confederation, lots has changed around these parts. Last year…
Write for the Humans
An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…
Some "Friendly" Advice About Accessibility and Inclusion
Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
Making Your Clicks Count
Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…