If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…

There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…

Last week I covered some pointers on the bid process and how to ensure you get the right vendors coming to the table. Now let’s cover the start of…

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted one Google exec to suggest…

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

It's easy to pay attention to the big challenges that are right in front of our face, but to get a true view of the issue, you need to apply a 360…

Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…