How to Prepare for Shopify’s One-Page Checkout Migration
Need to Know On August 13, 2024, Shopify will discontinue its legacy checkout functionalities and introduce a new One-Page Checkout using Checkout…
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Using Text Messaging in your Lead Generation
Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate…
Ask Echidna: Delivering Bad News
From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
Social Influence - Would someone please explain what it means?
Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…
Beyond Disabilities: The Business Opportunities of Web Accessibility
If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
Commerce-led vision through uncertain markets.
Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.
AODA and You: What is Accessibility?
Deadlines and fines for lack of compliance can be scary things, especially when we’re hanging around in Acronym Land. In this post we hope to show…
Promising Marrakesh Ratification Limited by Delays by Those who could help most
Canada recently signed off on a landmark treaty that could have far-reaching impact on ending the "book famine" for those requiring accessible…
Get Ready to Ride the Google Wave!
Late last week Google unveiled what they consider the future of online communication - "Google Wave". The service seems to combine Gmail and Google…
When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…