Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…

It seems hard to believe, but we just past Labour Day and school at all levels is upon us. The beginning of school is an exciting time for students of…

It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…

I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they…

Accessibility is a part of a larger commitment to diversity -- one that, as a society, can allow us to grow, adapt, and thrive based upon a foundation…

In light of recent events and to support the health of our 80-plus member team, earlier this week Digital Echidna implemented a temporary all-staff…

Jeffrey Zeldman, author of Designing With Web Standards, said it best, “ content proceeds design, design in the absence of content is not design, it’s…

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…