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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Reviewing, Reporting, Communications - Six Foundational Items that Transcend All

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…
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Echidna Blog

AODA and You: First-Hand Answers to Who and Why?

To paraphrase Wilford Brimley, the best reason to ensure your Web site is accessible is simple: “ It’s the right thing to do.” But if you're a…
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Echidna Blog

Why Linking Your Tweets to your Facebook is a Bad Idea

Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…
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Echidna Blog

A Day in the Life of an Automated Tester

In web design, the developer is commonly considered the MVP of the team. After all, they make ‘the thing’! Few people consider just how many players…
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Multiple screens with Northern Digital Marketing Challenge presentation and Zoom call

Northern & Fanshawe College's Co-Funded Partnership Supports 15 Local Businesses

For Immediate Release: London, ON — April 20, 2021 — In January of this year, London-based agency, Northern Commerce, and Fanshawe College announced…
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Echidna Blog

Even More Lessons From the Fringes

When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…
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Echidna Blog

Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
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Northern and Fanshawe Digital Marketing Challenge on screen

Northern and Fanshawe College's Partnership Supports Students and 12 Local Businesses

The Northern Digital Marketing Challenge is a co-funded experiential learning competition supporting students and local businesses.
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Echidna Blog

Deeper Dive Into Node.js: Part Two

The second part in a two-part series about Node.js. In part one I covered the structure of Node.js library and talked a bit about modules. Today, I…
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Echidna Blog

Do You Have a Facebook Plan?

Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses…
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