Why Don't You Care?
In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…
User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future
For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
Northern & Fanshawe Launch Marketing Challenge to Support Local Business
For Immediate Release: LONDON, ON – January 21, 2021 — After a year that pushed eCommerce and digital marketing to the forefront for businesses around…
Can Your Phone Augment Reality?
Last week I was introduced to Layar, which is a Mobile Augmented Reality Browser. Layar combines GPS, camera, and compass technology to identify your…
Missing the Forest for the Tweets
It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…
Northern Commerce & Fanshawe College Pioneer Shopify Web Development Course
For Immediate Release: LONDON, ON – January 21, 2020 — Northern Commerce is partnering with Fanshawe College to pioneer a new course on Shopify web…
Preparing to Celebrate Shades of Great
It’s an exciting time here at Digital Echidna. There’s a sense of anticipation for tonight’s big event -- the London Chamber of Commerce’s 35th annual…
How Your English Teachers Negatively Impacted Your Web Experience Today
There’s writing. And then there’s writing for the web. While the foundations of each share identical roots, it’s in the application where they differ…
Improving Site Performance: A Deeper Dive on Page Load (Part Two)
In the previous installment, I talked conceptually about how to approach testing and what we are trying to learn. This time we’re going to get our…
Teaching People that it Should be Hard to Make Life Inaccessible
"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…