That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…

It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin…

If you know me, you know that I am on the road. A lot. I like to bring my particular brand of snapping and clapping to trade shows, events, and…

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…

Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…

There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…

Many companies are becoming skilled at marketing their corporate brand on the Internet, but are they monitoring the online personal brands of key…