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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Presenting Opportunities for Echidnas to Grow

A crew of Echidnas are heading to the Steel City for this weekend's Drupal Camp PA -- and it's a fitting location to discuss how our solutions and…
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Putting Our Best Foot Forward Against Bullying on For Me Day

Bullying is a major problem in our schools, workplaces, homes, and over the Internet. Over the next 14 months, Digital Echidna is supporting a series…
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They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…
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Finalize Your Holiday Performance Marketing Strategy With Northern Commerce

Get Cyber Week Ready With Northern. In order To prepare your organization to maximize returns this holiday season, your strategic planning needs to…
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Beyond First Purchase: Leveraging Customer Lifetime Value for Growth

Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
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Teaching New Dogs Old Tricks ...

Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…
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Google Feels That News Publishers Don't Understand ...

A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…
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Social Media Puts Professors in the Hotseat

From the SMART Board to the eClicker, technology is transforming the way students learn at all levels of the educational system. I must admit that it…
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The Business of Leadership - Managing Humility

Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…
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Compassion, Consideration Key to Communicating in Our COVID-19 World

Last week the world changed under our watch. New developments arrived almost minute-by-minute as countries around the world put in place measures to…
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