National AccessAbility Week - Recognition, Celebration, leading to Action
Today marks the start of National AccessAbility Week. It’s billed as “a time for Canadians to promote inclusion and accessibility in our communities…
Why Service Design is Critical for Public Sector Organizations
Author Titus Ferguson Senior Account Manager Service design is the practice of making a service feel like one coherent experience — across teams…
Black Friday & Holiday Marketing: 12 High Impact eCommerce Strategies to Start Preparing Now
The question on everyone’s mind: “why am I reading about holiday marketing strategy when it’s still beach season out?” Because the time between now…
Retiring Chris Hadfield Gave Business An Out-of-This-World Communication Primer
Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…
Live Shopping: Revolutionizing the eCommerce Experience
What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…
Google Adwords Remarketing
What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…
Islandora and Drupal: Part Two of an Interview with Mark Leggott
Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…
Passionate Neutrality -- Biz Writing at its Finest
It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
3 Key Ways to Foster Retail Loyalty in 2023
Explore the top customer retention strategies from Retail’s Big Show, NRF 2023. Retail’s Big Show, NRF 2023, is a chance for retailers from across the…
Should You Be on Twitter? Absolutely Yes and Maybe No
Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No. It all depends on what you're looking to get out of it…