Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…

Canada Day is fast approaching – and as Canadians we have so much to celebrate. I believe that Canada’s greatest strength is its diversity. We have…

London's emerging user experience industry is ready to take centre stage -- and you're welcome to be a part of a day full of learning, sharing…

Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…

Digital Echidna is proud to be a gold-level sponsor of the upcoming Drupal Camp New Jersey. Now, you may ask yourself, why is a Canadian company…

It seems appropriate, given what the coming year is, to look back with clarity on the year past. After all, hindsight is 20/20, so with that…

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…

On Monday, a scheduled task popped up on my calendar. “Ship to DrupalCon”. This was a task that I had long ago placed in my calendar -- in a time…

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…